Truste Privacy Policy

Privacy Risk Assurance for All of Your Digital Properties: Websites, Apps and Cloud

Convincing potential customers and business partners that they can trust you with their data is now more important than ever in a new world of heightened data privacy awareness. With greater scrutiny, preventing incidents and keeping regulators at bay is even more critical to your company’s credibility, brand reputation, and the bottom line. Strong data privacy management practices are required to ensure that you are safely collecting and using data across all of the digital properties in your enterprise – websites, apps, and cloud platforms.

Assessment Against FIPPs, OECD, GAPP, CalOPPA, and More …

An assessment of your policies and practices against TRUSTe Enterprise Standards gives you a dashboard analysis of where your company stands against globally recognized privacy frameworks, including FIPPs, OECD, GAPP, state and local frameworks such as CalOPPA, self-regulatory and industry best practices, and more. It also uncovers privacy risks and provides detailed recommendations. So you can take specific steps to close gaps and mitigate risks.


  • Incident prevention & reduced legal risks – associated with meeting complex data privacy requirements
  • Independent assessment – against globally recognized privacy frameworks, by a recognized leader in data privacy
  • Full-service team of privacy experts – with practical in-house business process experience, by your side throughout the process
  • Detailed and actionable guidance – to implement immediate steps
  • Digital monitoring – powered by TRUSTe’s state-of-the-art privacy technology
  • Streamlined process minimizes disruption – to your daily business operations and lightens the load for your in-house team
  • Brand protection – against negative media coverage
  • Demonstrated privacy commitment to build trust – with users, clients, business partners, and regulators
  • Flexibility – to extend Assessments to full Certification for remediation guidance and validation

    Our Assessments provide you with the information you need to take control with specific steps to mitigate risks.

    Comprehensive Assessment

    We first define the scope of assessment by business units, product/service lines, and digital properties (websites, apps, cloud platforms). A dedicated Privacy Solutions Manager (PSM) works with your team to efficiently guide discovery of necessary information, including relevant data flows. We then evaluate your privacy policies and practices against TRUSTe Enterprise Standards.

    Findings Report

    Our team delivers a findings report with a gap analysis dashboard and remediation recommendations so you have the privacy risk information you need to take actionable steps.

    Tracker Scanning

    TRUSTe will apply proprietary scanning technology to the applicable digital properties providing comprehensive insight into personally identifiable information (PII) data collection, first and third party trackers on your property, and level of risk through the Privacy Sensitivity Index (PSI).

    Ongoing Guidance

    You also get access to TRUSTe privacy experts for ongoing policy guidance, along with educational webinars, events, whitepapers, client advisories, privacy tips and research.


    With Assessment results in hand, you have the flexibility to choose whether to pursue full Certification.

    Remediation / Validation

    We assist with any necessary remediation steps, including providing relevant templates and process change advice. We then validate that your privacy statements accurately reflect your privacy practices and are consistent with TRUSTe Enterprise Standards.

    Dispute Resolution

    TRUSTe provides a third-party dispute resolution service, which helps you efficiently manage privacy inquiries from customers and addresses dispute handling requirements.

    Certified Seal / Attestation

    Once certified, we authorize your use of the TRUSTe Certified seal for display on your digital properties. The seal is hosted by TRUSTe and linked to a TRUSTe Validation Page to provide real-time verification along with an easy-to-understand consumer notice that you meet globally recognized privacy requirements upon which the TRUSTe Enterprise Standards are based. As proof of TRUSTe Certification, an official Letter of Attestation can be shared with your business partners, providing your organization with competitive differentiation. 


    We provide a number of service tracks specifically designed to tackle the most important privacy challenges faced by our clients. TRUSTe Enterprise Assessments and Certifications are part of our broad range of privacy services. You may also be interested in our EU Safe Harbor Customer + HR Data, Asia Cross Border, or Kids Privacy services to further expand your risk and compliance management efforts.

    Strategic PrioritiesPrivacy Impact (PIA)TRUSTe EnterpriseEU Safe Harbor Customer + HR DataAsia Cross Border (APEC)Kids / COPPA
    Privacy FrameworkPrivacy Maturity Model, OthersAny Relevant RequirementsFIPPs, OECD, GAPP, CalOPPA, OthersUS-EU Safe HarborAPEC CPBR’sCOPPA
    Assessment & Findings Report
    Tracker Scanning
    Ongoing Guidance
    Dispute Resolution
    Remediation / Validation
    Dispute Resolution
    TRUSTe SealsTRUSTe Certified PrivacyTRUSTe APECTRUSTe Kids
    Other SealsEU Safe Harbor*
    * = TRUSTe provides guidance to prepare for DOC Safe Harbor filing

    TRUSTe Privacy Professionals

    TRUSTe Privacy Services are delivered by our Privacy Consultants and Privacy Services Managers, a team of recognized data privacy experts with significant experience conducting privacy assessments. Our team has a unique hybrid background of privacy, technology, business process, and project management experience. All are CIPP trained or certified, many have law degrees, and have hands-on experience working for a wide range of companies including Adobe, American Express, Citrix, Comcast, HSBC Bank, IBM, Kimberly-Clark, Microsoft, Pfizer, and many more.

    Our privacy team leverages nearly 20 years experience delivering data privacy management solutions for thousands of global brands along with our comprehensive technology platform. We also have key regulatory relationships and are a leading provider of privacy services supporting regulatory and self-regulatory compliance programs for a wide range of agencies including APEC, DOC, DAA, EDAA, and FTC.

    TRUSTe Technology Platform

    Our Data Privacy Management Services leverage the TRUSTe Platform, a comprehensive, SaaS technology solution that provides state of the art assessment management, compliance control, and website scanning / monitoring capabilities.

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Truste Privacy Policy

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